Planning a Teleseminar
This spells savings on both sides of the phone lines: you do not have to worry about getting a venue and spending on marketing your seminar, and your guests or participants do not have to worry about hotel reservations, travel fees, and other things that make traveling to a conference or seminar inconvenient.
If you are planning a teleseminar, you will need to remember a few things. Here are a few tips for you to contemplate on and take note of as you consider a teleseminar for your next marketing gig.
- Take note that there are some things that you will need at barest minimum to conduct your teleseminar. Make sure that these things are already bought or reserved. These include: an autoresponder, a bridge line, recording and transcribing equipment, a squeeze page for the seminar, and your speakers!
- Feedback is always a good thing, but keep it to a minimum. You will need to have a plan that will ensure that you have a healthy exchange of ideas and a moderate number of questions. If you have already had seminars, then you may want to see what questions you’ve been asked and what strategies worked. Did you constrain the number of people who could ask questions? Did you ask participants or guests to send their questions in advance?
- If you are marketing a product, you might not be the only person who can make the teleseminar a success. Consider having a panel of speakers. For instance, there is you, the business owner or product or service creator. You can have a success story, a person who has benefited from the product or service, and who has the capacity to answer questions about how the product or service has changed his or her life. You might also consider getting a medical, fitness, or whatever appropriate expert there is to back up your claims.
- If you have an e-book available, you can teach people from that e-book in addition to marketing your product or service. This can allow you to not only market the product or service, but market your e-book as well.
- Have an agenda: you may want to plan your order of speakers and the extent of feedback and question-and-answer that you will have in order to keep your teleseminar to its allotted time. This can also allow you to control things so that your teleseminar is conducted in a logical, not to mention persuasive method.
- Have drinks ready! Talking for a long while can tire you out and you have to sound off loud and clear on your business or product.
- Never forget the plan B: have backup speakers, guests, or even a backup agenda if the original plan doesn’t push through.
- Have recording and transcribing equipment and plans ready. You will need to have these handy for members who would like to record the event, and if you need to release a copy to the press. You may also want to test your recording and transcribing equipment a day or two before the teleseminar to ensure that they work.
- Ask for tips from people who have already conducted teleseminars.
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